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  • _You’ve reached the breast health hotline_
  • _CLICK OR TYPE ANY NUMBER_
  • _You’ve reached the breast health hotline_
  • _CLICK OR TYPE ANY NUMBER_

Chat with the
#8008135 hotline

Don’t believe everything you hear about breasts. We’re busting breast cancer myths 24/7 and answering your questions on our Facebook chatbot. Nothing is off limits.

Let's chat

MYTH, BUSTED.

myth busted

All breast cancer myths that need busting.

Our research showed us there are lots of myths out there, so we busted them 
Check out the full list to get the 411.

LEARN MORE

MYTH, BUSTED.

myth busted

Young women are less at risk than they think.

Women under 20 have less than a 0.06% chance of being diagnosed with breast cancer.

LEARN MORE

MYTH, BUSTED.

myth busted

Keep calm and selfie on.

There’s no known link between cell phone usage and breast cancer.

LEARN MORE

MYTH, BUSTED.

myth busted

Don’t overestimate underwire bras.

They don’t cause cancer. In fact, no bras do!

LEARN MORE

WHAT YOU NEED TO KNOW

myth busted

Breast health 101.

A quick and easy checklist to take charge of your breast health.

LEARN MORE

Shop the limited-edition collection at select H&M stores and wear your support on your chest.

  • Toronto Eaton Center
    Toronto, ON
  • St. Catherine St. West at Peel St.
    Montreal, QC
  • Yorkdale Shopping Center
    Toronto, ON
  • Halifax Shopping Centre
    Halifax, NS
  • Coquitlam Centre
    Coquitlam, BC
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Rethink breast cancer

Rethink Breast Cancer is the young women’s breast cancer movement. Our mission is to empower young people worldwide who are concerned about and affected by breast cancer.

Find out more at www.rethinkbreastcancer.com

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